Uber × Pearl Coast: a launch built for the country it lands in.
In April 2026, Uber Australia formally appointed Pearl Coast as preferred vehicle solutions supplier and launch partner for the Northern Expansion — Broome and the Kimberley first, then Pilbara, NT and QLD.
The partnership has three commercial components and a fourth in negotiation. Together they make Pearl Coast a full-stack vehicle solutions and demand generation partner for Uber’s regional rollout.