Broome car hire · Aboriginal owned · Uber launch partner

The Kimberley’s car hire.

Pearl Coast Car Hire is a 50% Aboriginal owned dry car hire business in Broome. Hire a car for the weekend, contract a fleet for your project, or pick up a vehicle for Uber driving — all from one local depot.

Book a car See our fleet
Open in Broome
Sedans, utes, 4WDs and people movers — from a local depot you can walk into.
Trusted by Uber’s official launch partner
U
Uber
P
Plum Oak
FXC
Fitzroy Crossing Buses & Charter
What we do

Three pillars. One mission.

We connect regional drivers, riders and corporate fleets to Uber — and reinvest the proceeds back into the Aboriginal communities we operate in.

01 · Hire

Dry car hire

Sedans, SUVs, utes, 4WDs and people movers for the day, the week, or the season. Locals, tourists, contractors and government — book direct or walk into the Broome depot.

See vehicle options
02 · Contract

Corporate & charter

Fleet contracts, FIFO transfers, site shuttles and private hire for mining, government and resource companies. IPP qualifying because we’re Aboriginal owned.

See charter options
03 · Belong

Community & driver development

Profits flow back into Aboriginal-led programs — driver licensing, Elder transport, and Uber driver vehicle solutions across the Kimberley.

See community work
Our 12 month goal

The year ahead. Real numbers, real towns, real drivers.

38+
Drivers to activate across Broome and the Kimberley
5
Regional towns to bring online with Uber service
$1.2M
Targeted annual driver-partner income to unlock
50%
Aboriginal owned through parent company Plum Oak
Our fleet

The right car for the road ahead.

From a sedan around town to a 4WD for the Gibb River Road, every car comes with unlimited Broome kilometres, insurance and 24/7 roadside support. Pick up at the depot or have it delivered to your accommodation or work site.

Most popular
Toyota Corolla
Sedan
Toyota Corolla or similar
$85/day
5 seats·Auto·Unltd km
Toyota Grand Highlander
SUV
Toyota Grand Highlander or similar
$135/day
7 seats·Auto·Unltd km
Isuzu D-Max dual cab ute
Ute
Isuzu D-Max or similar
$155/day
5 seats·Tray·Tow pack
Gibb River ready
Toyota Prado
4WD
Toyota Landcruiser or Prado
$195/day
5 seats·4WD·Off road kit
Browse the full fleet Get a quote
Buses & charter

The complete fleet, on the ground.

Beyond the hire cars above, Pearl Coast runs the largest Aboriginal owned 4WD bus and charter fleet in the West Kimberley — from a 4 seat sedan to a 55 seat coach, including the 4WD buses almost no other operator runs. Maintained in house at our Fitzroy Crossing workshop.

31–36 seats
Milawarra Yarrangi Muwayi 4WD charter bus on a Kimberley road
Milawarra Yarrangi Muwayi
4WD charter bus
31–36 seats·4WD·Charter
Mine site rated
Mine specification 4WD bus
Mine Spec 4WD Bus
Audited to Rio Tinto standards
31–33 seats·4WD·FIFO
The differentiator
Isuzu NLS AWD heavy duty 4WD bus
Isuzu NLS AWD
Heavy duty truck based 4WD bus
Up to 10 seats·AWD·River crossings
55 seat full size touring coach
Full Size Coach
Long distance group charter
55 seats·2WD·Sealed roads
Workhorse
Toyota Coaster bus
Toyota Coaster
Equally at home on tar and red dirt
21–24 seats·2WD / 4WD·Charter
24 seat school bus
School Bus
Daily school runs and community charter
24 seats·School spec·Fitzroy Valley
Toyota HiAce commuter minibus
Toyota HiAce
Airport transfers and urban runs
12–14 seats·2WD·Car licence
Toyota Troop Carrier
Troopy
The classic Kimberley utility vehicle
8 seats·4WD·Remote
Toyota LandCruiser 150 Series on red dirt
LandCruiser 150 Series
Executive and remote site transfers
7 seats·4WD·Off road
Toyota Hilux dual cab work ute
Toyota Hilux
Dual cab work ute with tray
Up to 5 seats·4WD·Tray
Toyota Camry sedan
Toyota Camry
Executive and corporate transfers
Up to 4 seats·2WD·Sealed roads
Bullbar equipped
Mitsubishi Outlander 4WD wagon with bullbar and light bar
Mitsubishi Outlander
Bullbar 4WD wagon, family and tour
7 seats·4WD·Bullbar
See buses & charter Request a quote
// Broome Chamber Member Survey · 77 respondents · 2026
What Broome businesses told us

We asked Broome. Broome answered.

In 2026 we ran a transport needs survey through Broome Chamber of Commerce and Industry. 77 local businesses across tourism, health, mining, retail and trades told us what’s working and what isn’t. The results shaped how Pearl Coast was built.

// Long wait times
73%
Of Broome businesses said long taxi wait times have disrupted their operations or customer experience in the last 12 months.
// No show bookings
66%
Reported taxis simply not turning up after being booked — and the same proportion had staff or customers unable to get home safely after evening events.
// Airport overcharging
43%
Heard from customers that private drivers were overcharging — particularly on airport to accommodation runs.
// Support rideshare in Broome
84%
Of respondents said yes to introducing a rideshare service like Uber in Broome. Only 6% said no.
// Would use it for business
86%
Said their business would definitely or probably use a rideshare service for staff transport or customer needs if available.
// High importance
60%
Rated improving transport in Broome as a 4 or 5 out of 5 in importance for their business operations.
“We’ve had to purchase vehicles and hire additional staff as we cannot rely on taxis to get our guests to and from the airport.” — Broome tourism operator, 50+ staff
“Booked taxis for airport transfer not turning up. Staff worried they will not be able to get a taxi for an early morning start.” — Broome health and community services provider
Our programs

Four programs working together.

Each program supports the next. Together they form the operating system for regional rideshare in Australia.

01
Dry Car Hire
Sedans, SUVs, utes, 4WDs and people movers from our Broome depot. Daily, weekly and monthly hire for locals, tourists, mining contractors and government — with unlimited Broome kilometres.
For everyone→
02
Corporate Charter
Private car hire and corporate fleet contracts for mining, government and resource companies — qualifying as Indigenous Procurement Policy spend.
For corporates→
03
Uber Driver Vehicles
All-inclusive weekly hire for Uber driver partners. Three tiers from $379/week. Listed on the Uber Vehicle Marketplace.
For drivers→
04
Driver Development
Licensing support, mentoring and onboarding for new drivers — Pearl Coast’s own driver development pipeline, run locally in Broome.
For drivers→
05
Community Programs
Elder transport, driver licensing camps, and local youth programs across the Kimberley — funded from Pearl Coast operating revenue.
For community→
Who we work with

The partners behind Pearl Coast.

Three relationships make this business what it is — a global platform, a parent company built in the Kimberley, and a sister fleet that has run these roads for two decades.

// Official launch partner

Uber chose Pearl Coast to launch rideshare in regional Australia.

In April 2026, Uber’s regional expansion team came to us with a proposition: be their official launch partner for the Northern Expansion. Broome and the Kimberley first, then the Pilbara, then the rest of regional Australia.

The conversation started because our co-founder Lockie Cooke launched Splend across Australia — the country’s largest Uber vehicle solutions partner — building the metro playbook for getting drivers on the road. Uber needed someone to bring that playbook to the regions, paired with an operator who actually understood the country.

So the deal isn’t a logo on a website. Pearl Coast recruits drivers locally, supplies vehicles to those who need them, and onboards riders — turning Uber’s platform into real driver income in places that have never had it. That’s what the driver info sessions and the $3,000 driver sign-up incentive are about.

“You don’t launch a rideshare service in Broome the way you launch one in Bondi. The communities here have to trust you first.”
// Our parent company

Pearl Coast is a Plum Oak company — 50% Aboriginal owned, Kimberley built.

Plum Oak Pty Ltd was founded in the Kimberley in 2003 — a 50% Aboriginal owned passenger transport business serving the communities and country we call home. It began holding the WACHS PATS contract for medical transport runs, ferrying patients from remote communities to clinics in Broome, Derby and beyond. Those runs still happen every day.

Pearl Coast Car Hire Pty Ltd was incorporated as a dedicated subsidiary of Plum Oak — the trading entity for the Uber partnership. It holds our vehicle solutions, driver development, corporate charter and community programs.

That structure matters: it means Pearl Coast is and always will be backed by a majority Aboriginal-controlled company with 20+ years of operating heritage in the Kimberley — not a startup parachuted in from the city.

// Our sister fleet

Our sister company runs the buses, the 4WDs and the workshop.

Fitzroy Crossing Buses & Charter is the Aboriginal-owned bus and charter operation that has been running the Kimberley for more than two decades, out of its own Fitzroy Crossing depot. It operates the 4WD buses almost no other operator runs — and maintains every vehicle in house at the Fitzroy Crossing workshop.

Pearl Coast and Fitzroy Crossing Buses are sister operations under the same Aboriginal-owned family. Pearl Coast’s buses, charter and 4WD fleet draw directly on Fitzroy Crossing’s vehicles, workshop and 23-year track record — which is why we can put a coach on a sealed highway and a 4WD bus on a station track that other hire companies simply can’t service.

It’s also why our team runs deep: our Principal, Azman Bin-Omar, brings two decades of Fitzroy Crossing transport experience to the Pearl Coast depot in Broome.

From the team
I have been working in the Kimberley my whole life, and I’m very excited to launch a car hire business out of Broome to help our mob out and service the community better.
Azman Bin-Omar Principal · Pearl Coast Car Hire